Enhancing Athletic Apparel Retail Operations with a Dynamic Product Management System

What We Accomplished


Apparel Products


Product Lifecycle Management


Product Insight and Rotation
Leading National Apparel Retailer
A leading national clothing and lifestyle retail brand.

Project Overview

A leading national athletic apparel retailer required an automated and comprehensive overview of the lifecycle of a product for the ever-changing seasonal rotations. They engaged InAir Studio to build their system in Airtable to automatically and dynamically display products for the current and upcoming season to better manage the product lifecycle.


  • Manually updating products in Excel each season
  • Complexity of dealing with dates and various filters
  • Scalability issues as the company grows, making it harder to manage a larger number of products and variations.


  • Designed and built a new Products system in Airtable with necessary filtering
  • Built a custom extension with advanced functionality to display dynamic product data over time with appropriate dates.


  • Improved visibility into the entire product lifecycle with dynamic data presentation
  • Enhanced decision-making capabilities through better insights into product lifecycles
  • Streamlined and automated processes for the retailer's Product Operations team

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Rafael Rashid, Founder

Good Hustle Group

Sergio has been the best to work with. Nothing is ever a problem. Sergio has taken our ideas and worked them into a functioning base. He is very easy to work with. I highly recommend.

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