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WE ENGINEER AIRTABLE TO EFFECTIVELY RUN YOUR BUSINESS

Every system we build is structured to meet compliance standards, enforce access boundaries, and operate reliably under real-world volume and complexity.
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Connected • Controlled • Structured • Stable
The Operating Standard We Deliver

Whether it’s content pipelines with rights & clearances, geo-radius staffing and rollout tracking, or HIPAA-ready ingest with row-level access, we make it a governed, bi-directional system that keeps moving.
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Connected

Two-way, API-led sync across systems; event-driven orchestration instead of cron hacks.

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Controlled

RBAC, audit trails, and change history that survive handoffs.

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Structured

Data model + interfaces built for teams and approvals, not just tables.

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Stable

Queues/retries under load; integrations that don’t crumble when schemas change.

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This Is What We Build

15+

MEDIA OPS PIPELINES LIVE

Powering broadcast-to-digital coordination across TV, streaming, and localization workflows.

50k HOURS

MANUAL HOURS OFFLOADED

We’ve cut legacy processes—like manual tagging, routing, and approval routing.

40+

GOVERNED DATA SYSTEMS

Supporting clinical, compliance, and finance operations across media, health, education, and tech/SaaS sectors.

35K

USERS, ONE ENGINE BEHIND IT

A single governed Airtable backbone, with a single sign-on, automated provisioning, role controls, and audit logs at scale.

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Real Systems. Built to Run Real Operations.
The Engineering Standards Behind Every InAir System

Every build we deliver falls under five core domains, designed to make Airtable behave like true operational infrastructure. From orchestrating global content pipelines to powering localized store ops and clinical submissions, these pillars reflect the systems our clients rely on daily.
INTEGRATION & DATA BACKBONE

Integration & Data Backbone

Your operations are only as strong as your data layer.

We don’t connect apps, we engineer data architectures. That means two-way syncs, robust queues, fallback logic, and reconciliations that hold under enterprise load.


→ For a major broadcast network, we engineered a multi-source integration hub syncing rights metadata across cloud storage, Airtable, and scheduling systems, with zero duplication or lag.

WORKFLOW AUTOMATION

Workflow Automation

Systems that run the process:sequencing, approvals, and handoffs at scale.

We design systems that do the heavy lifting: sequencing logic, triggering follow-ups, resolving bottlenecks, all invisibly: truly orchestrated fworklows engineered for uptime and clarity.

→ For Fox News, we automated cross-team creative approvals for promotional campaigns, syncing marketing, compliance, and regional teams, reducing time-to-launch by over 60%.

INTERFACES & PORTALS

Interfaces & Portals

Clean, role-based UIs that convert data into decisions.

We build operator-ready interfaces, surfaced by persona, filtered by logic, and permissioned by role. Teams don’t sift through noise, they see exactly what they need, when they need it.

 → For Fifth Season, we created a content coordination portal for hundreds of production tasks, customized by department and geography.

MIGRATION & REPLATFORMING

Migration & Replatforming

We translate your business logic into Airtable.

We specialize in untangling legacy spreadsheets, systems, and workarounds, and rebuilding them into structured Airtable systems that scale. Migrations include schema design, QA, version control, and business continuity.

→ For New Pluralists, we rebuilt a complex grant tracking system across 50+ collaborators, retiring manual Google Sheets and turning over reporting to real-time dashboards.

GOVERNANCE & DOCUMENTATION

Governance & Documentation

Your system is only valuable if it’s understood, secure, and future-proof.

Every build includes the training, schema documentation, permissioning, and versioning protocols required to operate confidently.

→ For NBC, we implemented a role-based permissioning structure with audit trails, ensuring compliance while enabling agility across teams.

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