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Transforming Enterprise Event Management with Airtable, Salesforce, and NetSuite

Sparks, a leading events management firm streamlines operations through intelligent resource allocation and cross-platform integration.
4

ENTERPRISE SOFTWARE INTEGRATIONS

60
COUNTRIES WITH EVENT LOCATION
100
%
RESOURCE ALLOCATION FOR EVENT MANAGEMENT

A Unified Platform Brought Structure To Global Vendor Coordination.

PROJECT OVERVIEW

Sparks, a global brand experience agency enlisted InAir to develop a sophisticated Budget Management and Vendor Resource Allocation solution on the Airtable platform.

This bespoke tool was designed to seamlessly integrate with the client's core enterprise systems: NetSuite, Salesforce, and Boomi, creating a cohesive technological ecosystem that streamlines their operations across multiple platforms. 

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Fragmented Workflows Slowed Visibility And Budget Control.

CHALLENGE

Sparks faced significant operational hurdles managing their large-scale global events due to fragmented systems and processes. They lacked a unified platform for tracking event budgets, resources, and expenses, creating persistent inefficiencies across their global operations. The absence of real-time visibility into vendor resource availability and budget allocations made verification processes cumbersome and error-prone.

Without connected systems, the company couldn't see the full picture of their events. This siloed approach hindered decision-making, limited team collaboration, and made it harder to deliver the seamless event experiences their clients expected.

  1. No Unified Platform For Tracking Large Events – Budgets, resources, and expenses created inefficiencies across global operations.
  2. Disconnected Enterprise Systems – Valuable insights lost between disconnected tools.
  3. Absence Of Real-Time Visibility Into Vendor Availability And Budgets – Made verification processes cumbersome and prone to errors.
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A Tailored System Simplified Spend Tracking At Every Level.

SOLUTION

InAir partnered with Sparks to design and implement an enterprise-grade budget management and resource allocation solution in Airtable, solving their critical operational challenges through strategic integration.

  1. Centralized Budget Platform – Created comprehensive system to track all event finances in one accessible location.
  2. Enterprise System Integration – Developed seamless connections between Airtable, NetSuite, Salesforce, and Boomi.
  3. Real-Time Resource Management – Implemented dynamic vendor tracking with instant availability updates.
  4. Custom Reporting Dashboards – Designed intuitive visualization tools providing actionable financial insights.

Financial Clarity Helped Teams Scale Production With Precision.

RESULTS

InAir developed a comprehensive budget management and vendor resource allocation tool in Airtable that became the cornerstone of the client's event planning process. This powerful solution centralized all budget tracking, resource allocation, and expense management into a single, intuitive platform. Through strategic integration with NetSuite, Salesforce, and Boomi, the tool established seamless data flow across the company's technology ecosystem. This integration eliminated previous information silos and provided stakeholders with real-time visibility into event operations.

  1. Custom Airtable Solution – Developed an advanced budget management and vendor resource allocation tool in Airtable used for all event projects.
  2. Seamless Integration – Integrated Airtable with NetSuite and Salesforce for complete overview in all systems.
  3. ‍Scalable Growth Platform – Scalability for continued company and revenue growth as their events portfolio expands.
  4. Financial Optimization – Cost savings with focused insight into budget expenses and vendor rate.
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Architected a global Airtable backbone for 40+ teams—replacing 300+ disconnected tools.

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Transformed distributed processes into one cohesive, auditable system—with zero operational disruption.

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Streamlined critical reporting workflows and brought transparency to compliance-driven operations.
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