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enterprise MEDIA PRODUCTION SYSTEM ENABLES 100% CROSS-TEAM COLLABORATION FOR NBC, A LEADING ENTERTAINMENT COMPANY

How a leading retailer transformed workforce coordination with intelligent, location-aware scheduling technology, replacing fragmented spreadsheet systems 
50

NATIONAL MEDIA PRODUCTION SPECIALISTS

8
CUSTOM USER TYPE INTERFACES
100
%
MULTI-TEAM COLLABORATION

Visibility Transformed Production Coordination.

PROJECT OVERVIEW

The TV and Trailer Sound Mixing Production teams at NBCUniversal, a global media company, engaged InAir to develop an advanced Media project management system based in Airtable. This multi-layered initiative included migrating production data from their existing disparate systems into a unified platform, complemented by custom team interfaces and advanced notification features.

The project prioritized building a sophisticated production tracking solution capable of supporting diverse workflows across eight different user roles. This transformation was driven by the teams' need to consolidate their operations after working with two entirely different systems that created collaboration barriers and limited cross-departmental visibility.

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Legacy Tools Slowed Fast-Moving Teams.

CHALLENGE

The TV and Trailer Sound Mixing Production teams at NBC were operating with two entirely separate systems, creating a significant collaboration gap between closely related departments. This technical divide resulted in duplicated efforts, inconsistent information sharing, and communication breakdowns during critical production phases.

Team members struggled to gain comprehensive visibility into project status across departments, making it difficult to coordinate interdependent tasks effectively.

  1. Disconnected Production Systems – Creative teams using separate digital environments.
  2. Cross-Team Visibility Issues – Critical production details lost between departmental boundaries.
  3. Fragmented Communication  – Essential conversations scattered across multiple platforms instead of tied to projects.
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Custom Architecture Streamlined The Entire Production Layer.

SOLUTION

InAir worked closely with NBCUniversal to develop a unified media production ecosystem that bridged departmental divides while respecting the unique needs of specialized roles. Our approach centered on creating a flexible yet powerful Airtable architecture that could accommodate complex media production workflows while simplifying cross-team coordination. The solution integrated previously siloed information into a cohesive system that maintained role-specific views without sacrificing organizational visibility.

  1. Unified Production Database – Created centralized Airtable system consolidating previously disconnected TV and Trailer Sound workflows.
  2. Role-Specific Interfaces – Developed eight custom interfaces tailored to different user roles and responsibilities.
  3. Integrated Communication System – Built advanced notification functionality that eliminated separate messaging platforms.
  4. Custom Workflow Architecture – Designed specialized production tracking processes aligned with media creation requirements.

Speed And Sync - Finally Aligned.

RESULT

InAir designed and implemented a comprehensive Media Production Project management system in Airtable that united previously disconnected teams. The solution features custom Airtable interfaces tailored to eight distinct roles and user types, ensuring each team member accesses precisely the information they need without unnecessary complexity. Advanced notification functionality consolidates all communication within Airtable, eliminating the need for separate messaging platforms.

This unified approach has streamlined TV and Trailer Sound Mixing Production campaigns, projects, and communications into a single dedicated system while providing focused insights through personalized dashboards for each team member. The result is a cohesive media production ecosystem where formerly separate departments now operate with full visibility and seamless coordination.

  1. Centralized Media Production Platform – Built a comprehensive media project management platform that consolidated TV and Trailer Sound Mixing workflows into a single environment.
  2. Tailored Team Experiences – Created custom interfaces and dashboards that deliver role-specific insights across all departments.
  3. Advanced Notification System – Developed custom alert features within Airtable that centralized all production communications and eliminated the need for separate messaging tools.
  4. Strategic Workflow Transformation – Restructured production processes to align with business objectives while enhancing team coordination.
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“InAir provided an excellent service for our unique Airtable needs. They helped us build automations and custom scripts to more effectively manage our internal processes, which they're very experienced and skillful with. We would happily work with InAir again”.

Anne he
Anne He
Game Producer | Riot Games

“Sergio and the team at InAir are everything you can ask for in your Airtable partners - responsive, engaged, supportive, and extremely skilled. The entire spectrum of experience - intro call, context, implementation, etc - has been nothing short of exceptional. For anyone who is looking to optimize/scale/improve upon an existing or build a new base, InAir is THAT partner”.

Kenny Kwon
Kenny Kwon
Project Manager | Teladoc Health

“I've worked with Dan and his team for several years and for multiple clients. The team at InAir has been instrumental in helping us configure Airtable bases for editorial projects, customize workflows, and create helpful automations to tools like Slack and Asana”.

Derek Korte
Derek Korte
Director of Editorial Operations | Message Lab
Proven Results
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REAL CHALLENGES. REAL SOLUTIONS. REAL RESULTS.