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Transforming Enterprise Event Management with Airtable, Salesforce, and NetSuite

sparks 01

Industry

Media

Challenge

Sparks managed complex global events using fragmented systems, making it difficult to track budgets, resources, and vendor availability. The lack of a unified platform limited visibility, slowed coordination, and increased the risk of errors in financial oversight.

Results

InAir built a centralized Airtable platform integrating NetSuite, Salesforce, and Boomi to unify all event budgeting and vendor coordination. The solution improved real-time visibility, streamlined spend tracking, and established a scalable foundation for global growth.

4
SOFTWARE INTEGRATIONS
60
COUNTRIES WITH EVENT LOCATION
100%
Event Resource Allocation
sparks

About the company

Sparks is a global brand experience agency that designs and delivers events, exhibits, and activations for leading companies worldwide. With a strong focus on innovation and client experience, Sparks connects brands with audiences through strategic, large-scale productions supported by advanced operational systems.

A Unified Platform Brought Structure To Global Vendor Coordination

PROJECT OVERVIEW

Sparks, a global brand experience agency enlisted InAir to develop a sophisticated Budget Management and Vendor Resource Allocation solution on the Airtable platform.

This bespoke tool was designed to seamlessly integrate with the client's core enterprise systems: NetSuite, Salesforce, and Boomi, creating a cohesive technological ecosystem that streamlines their operations across multiple platforms.



Fragmented Workflows Slowed Visibility And Budget Control

CHALLENGE

Sparks faced significant operational hurdles managing their large-scale global events due to fragmented systems and processes. They lacked a unified platform for tracking event budgets, resources, and expenses, creating persistent inefficiencies across their global operations. The absence of real-time visibility into vendor resource availability and budget allocations made verification processes cumbersome and error-prone.

Without connected systems, the company couldn't see the full picture of their events. This siloed approach hindered decision-making, limited team collaboration, and made it harder to deliver the seamless event experiences their clients expected.

  1. No Unified Platform For Tracking Large Events – Budgets, resources, and expenses created inefficiencies across global operations.
  2. Disconnected Enterprise Systems – Valuable insights lost between disconnected tools.
  3. Absence Of Real-Time Visibility Into Vendor Availability And Budgets – Made verification processes cumbersome and prone to errors.


A Tailored System Simplified Spend Tracking At Every Level

SOLUTION

InAir partnered with Sparks to design and implement an enterprise-grade budget management and resource allocation solution in Airtable, solving their critical operational challenges through strategic integration.

  1. Centralized Budget Platform – Created comprehensive system to track all event finances in one accessible location.
  2. Enterprise System Integration – Developed seamless connections between Airtable, NetSuite, Salesforce, and Boomi.
  3. Real-Time Resource Management – Implemented dynamic vendor tracking with instant availability updates.
  4. Custom Reporting Dashboards – Designed intuitive visualization tools providing actionable financial insights.



Financial Clarity Helped Teams Scale Production With Precision

RESULT

InAir developed a comprehensive budget management and vendor resource allocation tool in Airtable that became the cornerstone of the client's event planning process. This powerful solution centralized all budget tracking, resource allocation, and expense management into a single, intuitive platform. Through strategic integration with NetSuite, Salesforce, and Boomi, the tool established seamless data flow across the company's technology ecosystem. This integration eliminated previous information silos and provided stakeholders with real-time visibility into event operations.

  1. Custom Airtable Solution – Developed an advanced budget management and vendor resource allocation tool in Airtable used for all event projects.
  2. Seamless Integration – Integrated Airtable with NetSuite and Salesforce for complete overview in all systems.
  3. Scalable Growth Platform – Scalability for continued company and revenue growth as their events portfolio expands.
  4. Financial Optimization – Cost savings with focused insight into budget expenses and vendor rate.