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Enterprise Media Production System Enables 100% Cross-Team Collaboration For Nbc, A Leading Entertainment Company

NBC 02

Industry

Media

Challenge

NBC’s TV and Trailer Sound teams worked in disconnected systems, causing duplicated work, visibility gaps, and coordination challenges during production.

Results

InAir built a unified Airtable platform that centralized workflows and communication across eight roles, streamlining production and enabling full cross-team collaboration.

www.nbc.com/
50
National media production specialists
8
CUSTOM USER TYPE INTERFACES
100%
MULTI-TEAM COLLABORATION
nbc

NBC

NBCUniversal is a global leader in media and entertainment, producing and distributing world-class content across television, film, and streaming platforms. With a diverse portfolio of brands and creative teams, NBC drives innovation in storytelling and production. Its commitment to technology and collaboration continues to set new standards in modern media workflows.

Visibility Transformed Production Coordination

PROJECT OVERVIEW

The TV and Trailer Sound Mixing Production teams at NBCUniversal, a global media company, engaged InAir to develop an advanced Media project management system based in Airtable. This multi-layered initiative included migrating production data from their existing disparate systems into a unified platform, complemented by custom team interfaces and advanced notification features.

The project prioritized building a sophisticated production tracking solution capable of supporting diverse workflows across eight different user roles. This transformation was driven by the teams' need to consolidate their operations after working with two entirely different systems that created collaboration barriers and limited cross-departmental visibility.


Legacy Tools Slowed Fast-Moving Teams

CHALLENGE

The TV and Trailer Sound Mixing Production teams at NBC were operating with two entirely separate systems, creating a significant collaboration gap between closely related departments. This technical divide resulted in duplicated efforts, inconsistent information sharing, and communication breakdowns during critical production phases.

Team members struggled to gain comprehensive visibility into project status across departments, making it difficult to coordinate interdependent tasks effectively.

  1. Disconnected Production Systems – Creative teams using separate digital environments.
  2. Cross-Team Visibility Issues – Critical production details lost between departmental boundaries.
  3. Fragmented Communication  – Essential conversations scattered across multiple platforms instead of tied to projects.

Custom Architecture Streamlined The Entire Production Layer

SOLUTION

InAir worked closely with NBCUniversal to develop a unified media production ecosystem that bridged departmental divides while respecting the unique needs of specialized roles. Our approach centered on creating a flexible yet powerful Airtable architecture that could accommodate complex media production workflows while simplifying cross-team coordination. The solution integrated previously siloed information into a cohesive system that maintained role-specific views without sacrificing organizational visibility.

  1. Unified Production Database – Created centralized Airtable system consolidating previously disconnected TV and Trailer Sound workflows.
  2. Role-Specific Interfaces – Developed eight custom interfaces tailored to different user roles and responsibilities.
  3. Integrated Communication System – Built advanced notification functionality that eliminated separate messaging platforms.
  4. Custom Workflow Architecture – Designed specialized production tracking processes aligned with media creation requirements.


Speed And Sync - Finally Aligned

RESULT

InAir designed and implemented a comprehensive Media Production Project management system in Airtable that united previously disconnected teams. The solution features custom Airtable interfaces tailored to eight distinct roles and user types, ensuring each team member accesses precisely the information they need without unnecessary complexity. Advanced notification functionality consolidates all communication within Airtable, eliminating the need for separate messaging platforms.

This unified approach has streamlined TV and Trailer Sound Mixing Production campaigns, projects, and communications into a single dedicated system while providing focused insights through personalized dashboards for each team member. The result is a cohesive media production ecosystem where formerly separate departments now operate with full visibility and seamless coordination.

  1. Centralized Media Production Platform – Built a comprehensive media project management platform that consolidated TV and Trailer Sound Mixing workflows into a single environment.
  2. Tailored Team Experiences – Created custom interfaces and dashboards that deliver role-specific insights across all departments.
  3. Advanced Notification System – Developed custom alert features within Airtable that centralized all production communications and eliminated the need for separate messaging tools.
  4. Strategic Workflow Transformation – Restructured production processes to align with business objectives while enhancing team coordination.